How to Deal With a Serious Car Problem and Get Your Business Online

Are you the kind of person who likes to keep your business online? If so, this story is for you. A while back, I was at a conference when my car broke down. Being a frequent flier and all-around vehicles lover, it occurred to me that if I changed my car service provider and got an Uber app, there would be less time spent driving and more time spent on important things like networking, speaking at conferences and working on your business. So, one rainy afternoon I deactivated my account with Uber and signed up with another company instead. What I learned was that while Uber has been around for awhile and their customer service is top-notch, they are not the right fit for me now. In fact, within a week of switching service providers, my car broke down again which meant I had to get it fixed from the original company – no Uber ride for me this time! So here’s what you need to do if your business depends on having an online presence.

Ditch the twit-rat short-term thinking mentality

We’ve all heard the saying “don’t put all your eggs in one basket” but when it comes to online marketing, the saying shouldn’t apply because you would want your online presence to support your physical presence too! People are different and while some people might be content with just having an online presence and not needing to do much else, others might want more. So, how can you deal with this? One way is to have a twit-rat mentality. A twit-rat is someone who does one thing and does it well – twit. Having a twit-rat mentality will help you focus on what you do best which is what your customers are experiencing through your website, product or service – not what you’re doing wrong.

Hold off on that new WordPress install

So many businesses get excited about the new shiny thing they are going to install only to find out that it’s non-standard, unsupported and a real pain to keep up with. Why not hold off on the new WordPress install and instead, focus on your core businesses strengths? Your website is the first thing people see when they land on your website so it’s important to make it attractive, easy to navigate and built to scale. You can also learn a lot from other websites using your site so while you don’t want to copy and paste your content, you can still link to your most valuable assets, such as your blog. A good rule of thumb is to test out your website for two weeks before committing to it for a longer period of time. If you aren’t seeing results then it’s probably too hard for you so give it another try when you’ve got more energy.

Set up a newsletter

Not only will your customers appreciate your emails but it’s also a great way to get your name out to new people and build brand recognition. You can provide your customers with various options such as the option to upgrade to a monthly subscription, a free trial or a reduced rate. What’s great about newsletters is that anyone can set up one and you can send it to anyone so if you want to try a new service or product, you can send a newsletter with information on it and see what happens. Make sure to set up your newsletter so it automatically sends you an email whenever a new issue of your magazine is released which you can then used as an event calendar – your customers will love you for that!

Take your SEO to the next level

When it comes to SEO, there is no such thing as “too much” when it comes to your business. You should be aiming for first page results in your keywords but not getting so obsessed with having the absolute best that your site ends up getting penalized by search engines! Your site isn’t built to rank number one so your SEO should be as relaxed as possible. There is no such thing as a “perfect” site so long as it’s getting at least decent results. There are plenty of tools you can use to track your site’s progress such as Google’s own “Sitemaps” which show you the history of your site as well as provide suggestions on how to improve it.

Don’t just focus on YouTube and Facebook

If you only have one source of income from your business, then it’s important to have a strong social media presence too. However, you don’t have to spend the time and money on the more challenging tasks like optimizing your social media for speed and error so that you can spend more time doing what you do best! You should have an official Facebook page for your business where you can post updates, share photos, ask questions, give discounts and more. You can also set up an Instagram account for your business and share photos, videos and updates there.

Conclusion

If you want to increase your business’ online presence, the first step is to understand your online presence and what you need it for. Next, make a plan for how you’re going to improve it. Don’t just say you’re going to do it someday, actually do it! Now, if you’ve done everything right so far, your online presence should be improving quickly. That’s all there is to it, just follow these tips and you’ll be well on your way to having a successful online presence.