How to Sell Your Site Without Any Experience

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After years of working in the digital marketing industry, I’m sure you’ve heard it a thousand times: You need to get your foot in the door with the largest websites first. In other words, start small and test out different sizes of sites. Selling your own website is a great way to assess different web layouts and design elements before committing to a larger project. But what if that site doesn’t have any experience? What if you don’t have any websites to sell? That could be a problem—and it usually is. If you don’t already have experience in an industry or field of work, it would be smart to first market your services elsewhere before trying to sell your own site. Of course, there are many ways to sell your skills without actually creating or marketing any sites or services at all. But here are seven simple tips that can help you get started:

Research is key

First and foremost, you need to start by researching the industry you’re in. You don’t have to read books on SEO or marketing to get started—just google certain keywords and phrases and you’ll find tons of resources and articles on the topic. Next, conduct research online to learn more about your desired niche and your competitors’ sites. Do your due diligence—read through reviews and user reviews to get a better understanding of what others are seeing and experiencing when visiting your chosen topic or competitors’ sites.

Show, don’t just tell

Don’t just show up with a website that you’ve hastily cobbled together in a day. If you lack experience in the industry, it’s likely that your site will look amateurish and unprofessional. Your visitors will notice this the moment they land on your home page and see your logo at the bottom of the page. Your first impression is crucial, and if your site looks bad, they will likely feel bad too—and leave before even starting to shop. When it comes to your first impression, show rather than tell is the norm.

Network, network, network

Finally, remember to network! One of the best ways to get your foot in the door with websites is to host online marketers’ events or meetups in your area. If you’re in the right industry, these can be great ways to get your name out to the right people. In your quest to get your foot in the door, you can also attend other local marketing events such as trade shows, convention floors, and training classes.

Keep it simple and to the point

Your site shouldn’t be a story about the island of monsters and Dragons; it should be your selling point. Your first impression is crucial, and a simple but effective way to do this is to keep your site’s language simple and user-friendly. People are more likely to buy from sites with clear and simple writing. A great place to start is to take your unique selling proposition—or your “USP”—and write it down on paper. This will give you a better understanding of what your site’s main selling points are and make your writing more user-friendly and relevant.

Learn the language of selling

One of the best ways to get started selling is to attend webinars. These are high-quality videos that teach you the ins and outs of various marketing topics, such as how to create a blog and promote your services on social media. Although you don’t have to watch these videos all at once, it’s best to start small and stay focused on one topic at a time.

Take action instead of just saying ‘here’s what I’ve done’

Just because you think you know enough to sell your services or product, that doesn’t mean you have to advertise on TV, put up billboards, or even go to the farmers’ market every week to sell your services. Don’t put all your eggs in one basket—or in one site. Your best bet is to diversify your offers so that one popular service doesn’t turn into a drain on your wallet.

Bottom line

The best way to get your foot in the door with websites is to show up and be the best version of yourself. Your site isn’t going to be the most amazing thing ever created—that’s what other people’s sites are for. Your job is to make your visitors feel welcome, get them involved, and be useful. When you do this, they will come back again and again to buy from you—and that, my friends, is how you make money online.